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Laura Mercier also debuts new foundation exclusive to Sephora.
February 23, 2023
By: Melissa Meisel
Color cosmetics company Laura Mercier recently made its beauty debut into the Metaverse. Founded by global makeup artist Laura Mercier, the beauty company has partnered with industry-leading experiential e-commerce platform Obsess to launch its first virtual store, World of Beauty. According to the company, the World of Laura Mercier is the first step for the brand to enter a virtually experiential e-commerce presence, offering an “immersive and interactive online shopping experience.&#...
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